B2B SaaS SEO & Content Marketing Consultant

I Help B2B SaaS Brands Build SEO & Content Revenue Engines

Secure rankings for the most competitive terms in your vertical to win the shortlisting battle and generate MQLs, SQLs, and MRR—not just traffic.

Hey, I'm Max!

Helping B2B SaaS brands grow through content marketing & SEO is what I’ve been doing for the past eight years.

My best clients are SaaS companies with over $1M ARR that are looking for a way to build a defensible marketing moat around their brand.

I firmly believe the combination of SEO and content marketing is the only way to do it.

It’s simple: your competitors can outbid you on your ads with a few clicks, reach the same accounts with cold outbound, and buy the same influencers on social media with ease, but it can take years to dethrone a brand in organic search with a well-executed SEO strategy.

8+ years of experience in SEO & Content Marketing

Background & Experience

Director of SEO
New York, NY
Jan. 2023 - Present
I joined Takeoff as their first in-house SEO hire to help build out the SEO and content marketing wing and cultivate a new revenue stream for the agency. My focus has been establishing SEO processes, building our team, and executing SEO initiatives.
Lead Digital Strategist
New York, NY
Oct. 2020 - Feb. 2023
Different Digital is a premium content marketing agency specializing in SaaS & tech. At Different Digital, I was in charge of building out the operations — from hiring freelancers to creating SOPs — as well as developing and executing SEO and content initiatives.
Content Marketing Strategist
Atlanta, GA
Nov. 2018 - Oct. 2020
Leverable SEO is an SEO consulting company run by Emory Rowland, an SEO specialist with over 20 years of industry experience. At Leverable SEO, I was responsible for creating premium thought leadership content aimed at establishing industry authority.
SaaS Content Writer & Strategist
Remote
Apr. 2017 - Nov. 2018
Freelance Rebel was a boutique content marketing service for B2B SaaS brands. I was primarily focused on developing and executing SEO-driven blog content strategies to build brand awareness and generate sales.
KEY COMPETENCIES

Areas of Expertise

A deep dive into my core competencies and areas of expertise so that you never miss your SEO targets again.

Content & SEO Strategy

Technical SEO

Backlink Acquisition

SEO Strategy Execution

I’ll 10X Your ROI Without 10Xing Your SEO Budget

Too many brands have the authority and content creation capacity needed to dominate SEO but lack the final piece of the puzzle — strategy.

With the cost of SEO going through the roof as SERPs become more competitive than ever before, you just can’t afford not to have a data-driven SEO strategy.

From keyword research tied to your ICP to custom lead magnet recommendations, my strategy can cover the entire funnel to help you dominate your niche.

I’ll Make Sure You Build on a Sound Technical SEO Foundation

Іgnoring technical SEO is a recipe for disaster as even seemingly benign issues can wipe out years of hard work — even if you nail strategy, content, and backlinks.

And while any website initiative involves a small team, SEOs are the only people who will fight tooth and nail to ensure your site works as it should to fulfill its ultimate purpose: to make you more money.

I’ll make sure there are no technical SEO issues holding you back with my custom audit covering 100+ checks. The findings will be turned into action items that are easy for your team to execute.

Because who cares that you have a great-looking site if it doesn’t get you the business results you want?

I’ll Get You the Much-Coveted Backlinks Your Agency Can’t

No link farms, PBNs, or shady websites — ever.

Thanks to niching down early in my career, I’ve cultivated relationships over the years with hundreds of tech companies, marketing specialists, and media publications to deliver best-in-class backlinks to my clients on demand and at a fraction of the cost your digital PR agency would charge you.

What caliber of backlinks can you expect to land?

Great question! I helped numerous SaaS brands earn backlinks from some of the most authoritative brands in the space without the sticker shock of digital PR agencies.

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I’ll Be Your Team’s Extension or a Standalone SEO/Content Wing — You Decide

Even the best strategy in the world can fail with lousy execution. If you need help, I’m not afraid to get my hands dirty — or even bring the people I worked with who stood the test of time — from content briefs to SEO outreach.

Whether you have an in-house team, a couple of freelancers, or are just starting out, I can adapt to your unique needs and challenges to set you up for success, covering the following engagement models:

Want to grow your brand on autopilot? I can do it. Want to take a more hands-on approach? No problem! I can be flexible, but one thing never changes: you’re always in the driver’s seat and always have the final say.

  • Do it yourself
  • Done with you
  • Done for you
Proven track record

Work With Someone Who Walks the Walk

live data

“If you’re so great at SEO, why don’t you use your skills to truly cash in with your own web properties?”

Most SEO specialists don’t have the answer to this question as they never actually built anything for themselves.

I pride myself in being different, putting my own money on the line to grow sites, run SEO tests, and monetize SEO traffic through ads and affiliate links.

Because if you don’t believe in your skills enough to bet on yourself, why should a client do so?

The graph to the right shows the live traffic data of my personal project in the SaaS space (reach out for more details). I test on my sites, not on clients.

the process

My Proven Process for SEO Success

While no client is the same, my approach is divided into four well-defined stages, each designed to maximize your SEO efforts, setting the foundation for long-term success and ensuring consistent growth.

Onboarding, Auditing & Benchmarking

The first step is all about getting to know your brand and evaluating where you currently stand in terms of SEO.
We initiate a comprehensive onboarding process to learn your brand inside-out.

Then, a rigorous SEO audit gives us a detailed snapshot of your current digital footprint and the areas that need improvement.

Strategy

Our next step is formulating a tailor-made SEO strategy.
This phase is intensive and typically involves exhaustive keyword research, competitive analysis, backlink profile analysis, and crafting a content roadmap aligned with your ideal customer profile.

All the elements coalesce into a strategic plan that drives high-value traffic and business results.

Execution

With the blueprint ready, we transition into execution mode.

We roll out each aspect of the strategy, be it content creation, technical SEO, or backlink acquisition.
Whether I’m augmenting your team or operating as a standalone unit, your strategy’s efficient execution is guaranteed.

Monitoring & Reporting

The final stage emphasizes transparency, learning, and adaptation.

I closely monitor the impact of our SEO efforts, leveraging data analytics to gauge performance and spot opportunities. Regular, comprehensive reports ensure you stay up to date on the progress, ROI, and strategic adjustments needed for continued growth and success.

you’re in good company

Don't Take My Word for It

“Max turned our online strategy around – no fluff, no useless audits, just results. His professionalism, attention to detail, and effective strategies make him an invaluable asset for any business looking to enhance its online presence.”
“I have worked with Max over the years on several different projects. His mastery of the spectrum of organic search disciplines - content, technical, and link acquisition - give his strategies an edge. He’s the kind of SEO renaissance man you want on your team. He doesn’t just pay attention to detail, he delights in it.
“We bring Max on board whenever we need some serious help with technical SEO. He helped us fully recover one of our clients after a poorly executed redesign.”
people lie but numbers don’t

SaaS SEO Results & Case Studies

Check out some of the results I was able to achieve for the brands I’ve worked with, from SMEs to enterprise clients.

Starting at DR 0 with no SEO-driven content, this spreadsheet SaaS brand went from 0 to 30,000 organic visits/mo in 16 months.

With this website, I started from scratch and was in charge of developing and executing the SEO-driven content and backlink acquisition strategy from A to Z, providing the brand with the audience to leverage for the launch of its SaaS first product.

B2B data vendor ranks for 218+ hyper-competitive BOTF keywords, with 25 reaching position #1, generating 600+ organic visits and $3.6K monthly traffic value with ONE ARTICLE. Zero link-building done.

This client implemented the hub and spoke strategy that allowed them to outcompete major brands for one of the most competitive keywords in the industry with no backlink acquisition whatsoever, generating a steady stream of targeted BOTF traffic and leads from organic

Established SaaS company went from 9,000 to 79,000 organic users/month in less than six months through aggressive backlink acquisition and digital PR.

This client has a solid content foundation to build on, but they lacked the X factor — authority. Through hyper-aggressive backlink acquisition leveraging digital PR, existing relationships, and brand partnerships, they were able to unlock exponential traffic growth.

Niche cybersecurity SaaS established dominance in organic search for its main TOTF/MOTF/BOTF terms.

With this client, I was in charge of developing and managing the creation of SEO content and sales collateral — case studies, eBooks, templates, checklists, etc. — allowing the brand to carve out a niche for itself and build a scalable marketing growth engine.

SaaS company recovered and 2Xed organic traffic lost after a failed redesign.

As with many redesigns not involving SEOs, this SaaS client saw a massive drop in organic traffic right after a website redesign. For this client, I ran a behemoth technical SEO audit to uncover and fix the issues killing SEO performance, leading to a rapid recovery and growth.

    Get in Touch
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    “I have worked with Max over the years on several different projects. His mastery of the spectrum of organic search disciplines - content, technical, and link acquisition - give his strategies an edge. He’s the kind of SEO renaissance man you want on your team. He doesn’t just pay attention to detail, he delights in it.
    YOUR QUESTIONS, ANSWERED

    Frequently Asked Questions

    01

    What is a SaaS SEO consultant?

    A SaaS SEO consultant is a specialist who helps Software as a Service (SaaS) businesses improve their online visibility and ranking on search engines. They use their understanding of SaaS businesses and SEO techniques to optimize the website, increase organic traffic, and generate quality leads.
    02

    What does a SaaS SEO consultant do?

    An SEO consultant evaluates and implements strategies to improve a website's ranking on search engines. They conduct keyword research, optimize website content, improve site architecture, develop link-building strategies, and monitor changes in search engine algorithms and SEO best practices.
    03

    How is SEO for SaaS different?

    SEO for SaaS companies is unique because it revolves around marketing a software product that is generally complex and highly specialized. It often involves optimizing for industry-specific keywords, focusing on user experience for free trials or demos, and creating high-quality content that educates the audience about the software.
    04

    Why is SEO important for a SaaS company?

    SEO is crucial for SaaS companies because it helps them get discovered by potential customers who are searching for solutions online. A well-executed SEO strategy can increase organic website traffic, enhance brand visibility, generate quality leads, and result in higher conversion rates.
    05

    How is SEO for SaaS different from traditional SEO?

    While traditional SEO focuses on improving general website visibility on search engines, SEO for SaaS specifically targets potential software customers. This can involve keyword strategies centered around specific software solutions, content creation that highlights software features, and user experience optimization for free trials or demos.
    06

    How much does an SEO consultant cost?

    The cost of an SEO consultant can vary greatly depending on the scope of work, level of expertise, and geographical location, but it typically ranges anywhere from $70 to $200 per hour.
    07

    How can a SaaS SEO consultant help improve my website's ranking?

    A SaaS SEO consultant can enhance your website's ranking by optimizing your website architecture, conducting keyword research, improving your content strategy, and building high-quality backlinks. They also monitor SEO trends and algorithm updates to ensure your strategy remains effective.
    08

    What are the primary services offered by a SaaS SEO consultant?

    A SaaS SEO consultant primarily offers services like website audits, keyword research, SEO strategy development, content optimization, technical SEO enhancement, backlink strategy, and performance reporting.
    09

    How does a SaaS SEO consultant measure success in their SEO strategy?

    SaaS SEO consultants measure success through key metrics such as organic website traffic, keyword rankings, backlink quality and quantity, conversion rates, and, ultimately, the return on investment (ROI) of the SEO efforts.
    10

    How does a SaaS SEO consultant handle keyword research and implementation?

    A SaaS SEO consultant performs keyword research specific to the SaaS industry and your particular software solution. They identify high-value keywords and strategically implement them in your website content, meta tags, URLs, and other SEO elements.
    11

    Can a SaaS SEO consultant assist with a link-building strategy?

    Absolutely. A SaaS SEO consultant can develop and execute a link-building strategy that aims to increase the number and quality of inbound links to your website. This can enhance your website's authority and improve its ranking on search engines.
    12

    What is a SaaS content marketing consultant?

    A SaaS content marketing consultant helps SaaS companies develop and implement a content strategy aimed at attracting, engaging, and converting their target audience. They create and optimize content that aligns with the company's brand voice and objectives and is valuable to its potential customers.
    13

    How can a SaaS content marketing consultant boost my online visibility?

    A SaaS content marketing consultant boosts your online visibility by creating and optimizing valuable content that resonates with your target audience. This content, when promoted and distributed effectively, can increase your website's organic reach, engagement, and rankings on search engines.
    14

    How does a SaaS content marketing consultant develop a content strategy for a SaaS company?

    A SaaS content marketing consultant develops a content strategy by understanding your business objectives, researching your target audience, analyzing competitor content, and identifying relevant keywords. Based on these insights, they outline the types of content to create, the channels to distribute it, and the metrics to measure success.
    15

    What are the key responsibilities of a SaaS content marketing consultant?

    A SaaS content marketing consultant's key responsibilities include developing and executing a content strategy, creating and optimizing content, monitoring content performance, and refining the strategy based on insights from performance data.
    16

    How does a SaaS content marketing consultant develop a content strategy for a SaaS company?

    A SaaS content marketing consultant develops a content strategy by understanding your business objectives, researching your target audience, analyzing competitor content, and identifying relevant keywords. Based on these insights, they outline the types of content to create, the channels to distribute it, and the metrics to measure success.
    17

    How can a SaaS content marketing consultant help increase my conversion rate?

    They can help increase your conversion rate by creating content that moves potential customers along the buyer's journey. This involves creating high-value content that educates, informs, and convinces prospects about your SaaS product, thereby leading to higher conversions.
    18

    Can a SaaS content marketing consultant assist with social media marketing strategy?

    Absolutely. They can assist with creating a social media content strategy, which includes identifying the best platforms for your business, crafting engaging content, and determining the optimal posting schedule to maximize reach and engagement.
    19

    What is the importance of content marketing for SaaS businesses?

    Content marketing is crucial for SaaS businesses as it helps educate potential customers about the software, build brand credibility, engage with prospects, and ultimately convert them into customers.
    20

    How can I track the ROI after hiring a SaaS SEO or content marketing consultant?

    SEO and content marketing are long-term strategies, and it may take a few months to start seeing significant results. However, this can vary depending on your existing online presence and the competitiveness of your industry.
    21

    Can a SaaS content marketing consultant help create a content calendar?

    Yes, part of their job is to develop a content calendar that outlines what content will be created, when it will be published, and where it will be distributed.
    22

    What kind of reporting should I expect from a SaaS SEO or content marketing consultant?

    You should expect regular reports detailing your content's performance and SEO metrics such as organic traffic, keyword rankings, and backlink profile. Additionally, they should provide insights on areas for improvement and future strategies.